Today I’ve given SEOPivot a test drive.
The idea behind SEOPivot is to take a look at the indexed pages of your site, see where they rank in a gigant database (500000 commercial keywords) of SERPS and then estimate how many visitors each page would get if it was ranked #1 for the keyword.
When you have a SEO optimized niche site you have researched a collection of keywords you want to target.
You have then created SEO optimized pages targeting these keywords – one targeted keyword per page.
But there might be long tail keywords that you haven’t thought of.
Or your site might have a more organic feel to it – a blog or a forum – where you are not targeting specific keywords.
A good SEO practice is to go through your server logs once in a while to see if you can spot any of these long tail keywords and then either optimize an existing page for them or create an entirely new page.
But what about those long tail keywords that you currently rank so low for that you newer see a hit in your server log?
Well, this is where SEOPivot enters the picture.
If any of your URLs are listed in the top 300 positions in Google for any of the 500000 keywords they will show up in SEOPivot.
From there it’s just a matter of going through the results and see where you have some low hanging fruit.
Long tail keywords generally have little competition (at least compared to keyphrases made up of just a few keywords), so any URLs ranked will be relatively easy to optimize for the long tail keyword.
I just tested the free version which allow you to check 10 websites per day. The downside to the free version is that it will only list the 5 URL’s with the highest traffic potential.
There is a 1-day option which in my opinion is suitable for most webmasters – it will let you check 100 websites, and will bring back a list of the top 1000 URLs from that site.
The last option is a 30-day option which will let you check the same number of websites per day as the 1-day option and with the same number of URLs reported. This basically boils down to checking 1200 websites in 12 days before the 30-day option is cheaper than 12 1-day accesses.
I put SEOPivot to the test with this website just to see what it would show me.
So I entered henrikflensborg.com in the search box and hit ”Search”
SEOPivot listed 3 URLs – or more precisely – 1 URL but listed for 3 different long tail keywords.
It turns out that my blog post about an article by Alex Cleanthous about split testing has the potential to bring in around 600 hits per month for 3 different long tail keywords. This will most likely not translate into 1800 hits per month since it’s likely that these 3 keyphrases will be used by one person and they will probably only visit my URL once.
There were absolutely no thoughts put into any keywords when I made that blog post – I just read the article by Alex and decided to share it. So if I with minimal extra work can get several hundred more visits to my site per month then it’s all worth it.
So, how about your own websites? – go check them on SEOPivot and find out.
