Social media websites are websites that encourage social interaction. Some of the most visited websites in the world are social media sites.
These include Facebook (second most visited website in the world), Youtube (second most) and Twitter (11th). There are various different types of social media websites, these include social networks, social bookmarking, forums, wikis, video directories and many more.
If you own a blog, then you should be looking at taking advantage of social media websites for promotion purposes. Social media websites attract massive returning traffic, by using them for promotion purposes you can take some of the traffic that they generate back to your own blog.
Social media websites are places that you can provide content, obtain feedback, receive content, give feedback, test ideas, build relationships and build your overall brand and online presence.
By making quality content available to the millions of visitors that each social media website receives, you obviously enhance your chances of visitors coming to your own blog to read more about you.
Even if you’re not providing content, just providing quality feedback or comments on other peoples content will spark an interest in your and bring people to your blog.
Generally, all social media websites will enable you to have a profile on their website. Within this profile you should place a link to your blog. This means that when people visit your profile, for whatever reason (you’ve provided quality content or feedback), then chances are they will click on your blog link.
The key to social media promotion isn’t necessarily providing just quality content, but actually providing value.
This means if you’re worried that you don’t have content to offer on every social website, don’t be. There is absolutely no reason why you shouldn’t be able to provide value to people and make money online even if you’re not uploading content.
You don’t have to focus all of your efforts on these social sites either, after all, your blog is your home and should remain your priority. Social media profiles however can act as outposts / landing pages (your online space pointing towards your home).
The key to promotion through social media is that you’re not generating the traffic from scratch, simply taking advantage of traffic that already exists.
As well as taking your share of the traffic from social media websites. Having a link on social media profiles back to your blog is also good for your own Search Engine Optimisation (SEO). The more inbound links you have to your blog, the better for your SEO.
Social media sites also perform well in search engine results. This means if you do post content, a video to Youtube for example, it is possible to see that video appearing high in search engine rankings. This brings organic search results to your profile on Youtube and through to your blog from there.
